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Marketing planning for services |
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| APA | (1996). Marketing planning for services, Oxford: Butterworth Heinemann. | ||||
| MLA | Marketing planning for services. Oxford: Butterworth Heinemann, 1996. | ||||
| Harvard | 1996. Marketing planning for services. Butterworth Heinemann, | ||||
| Chicago | Marketing planning for services. Butterworth Heinemann, 1996. | ||||